Sell or Be Sold

Grant Cardone treats nearly everything in life as a sale, from pitching a company's product in a boardroom to persuading oneself to eat healthy food. His claim is that knowing the principles of selling is a precondition for success of any kind. Cardone breaks down the techniques and approaches needed to sell in any setting. Topics include coping with rejection, turning negative situations around and making sales cycles shorter. He also addresses selling when the economy is weak, overcoming reluctance to make calls, keeping a pipeline full of new business and staying positive through rejection, all drawn from his experience as a seasoned sales veteran.

Mark Struczewski, host of The Mark Struczewski Podcast, listed it alongside The 10X Rule and other Cardone titles, saying Cardone helped him see he had been dreaming far too low.