Yes! 50 Secrets from the Power of Persuasion
About the book
Noah Goldstein, Steve Martin and Robert B. Cialdini present fifty short, research-based lessons on persuasion, drawn from six decades of studies on why people agree to requests. Many of the findings run against intuition, and the chapters are aimed at people in sales, marketing, advertising and management.
Timetastic co-founder Gary Bury singles it out as a business book he especially enjoyed, calling it entertaining and revealing about how people think, market and sell.
We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.
This book has 1 recommendation
Gary Bury (Co-Founder/Timetastic)
I find it difficult to say I have a favorite business book, there is no perfect book in my opinion, each has its own elements to take away, and each will inevitably have elements that don’t apply to you or you disagree with. [...] Yes! 50 Secrets from the Power of Persuasion sticks in my mind as one I particularly enjoyed reading. [...] very entertaining and a great insight into people's minds, marketing and selling. I was writing a lot of web copy at that time and this book really helped me get to grips with the ‘what’ and ‘why’ I was writing.
Get this book on Amazon | Barnes & Noble | Apple Books
See more books recommended by
See more books written by
Noah Goldstein, Steve Martin, Robert B. Cialdini