Yes!
50 Scientifically Proven Ways to Be Persuasive
About the book
The psychology of persuasion and the research behind it are the subject of this collaboration between Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini. The authors present fifty strategies in short chapters, each of which poses a mystery and then solves it. Cases include a sign about vandalism in Petrified Forest National Park that increased the theft of petrified wood, and jam sales that rose tenfold when shoppers were offered fewer flavors. The tips are meant for use at work, at home and online. The book draws on more than sixty years of research and reached the New York Times advice best seller list.
Charlie Munger suggested it as a new book at a Berkshire Hathaway annual meeting, and Alex Hormozi said he loves it and considers it very underrated.
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This book has 3 recommendations
Charlie Munger (Vice Chairman/Berkshire Hathaway)
And he's just got a new book that's coming out and for sale in Omaha today, I think, for the first time, and that's called "Yes." So here's two books that I suggest you add to your class.
Love this book. Super underrated.
Gary Bury (Co-Founder/Timetastic)
I find it difficult to say I have a favorite business book, there is no perfect book in my opinion, each has its own elements to take away, and each will inevitably have elements that don’t apply to you or you disagree with. [...] Yes! 50 Secrets from the Power of Persuasion sticks in my mind as one I particularly enjoyed reading. [...] very entertaining and a great insight into people's minds, marketing and selling. I was writing a lot of web copy at that time and this book really helped me get to grips with the ‘what’ and ‘why’ I was writing.
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See more books recommended by
Charlie Munger, Alex Hormozi, Gary Bury
See more books written by
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Often recommended alongside
- Influence: The Psychology of Persuasion by Robert B. Cialdini (2 shared recommenders)