About the book
Jay Baer argues that companies facing more competition than ever should stop trying to be amazing and simply become useful. Brands now compete for attention not only with rival products but with customers' friends and family, viral videos and cute puppies, so the question to ask is how a company can help. Selling something wins a customer for today, Baer writes, while genuinely helping someone wins a customer for life. Drawing on real companies that practice what he calls Youtility, and on his work improving the marketing of more than seven hundred brands, he sets out a plan for using information and helpfulness to change the relationship between companies and their customers.
Jeff Gibbard of From The Future named it one of five books he recommends to young people who want to follow his career path.
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This book has 1 recommendation
Recommended by Jeff Gibbard (Chief Brand Officer/From The Future)
Source: Social Business Strategist Jeff Gibbard Shares the Books That Formed His Business Perspective
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