The Zen of Social Media Marketing
An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
By Shama Hyder
About the book
A step-by-step guide to social media marketing by Shama Hyder, a social media expert and president of a marketing firm. She argues that social media works differently from traditional marketing, and she walks through the main platforms and how businesses can use them to join the conversation about them and win customers.
DevMark.co co-founder Ionut Danifeld said it helped him get started in digital marketing after beginning his career in offline work, and he still tells newcomers to read it.
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This book has 1 recommendation
Ionut Danifeld (Co-Founder/DevMark.co)
I remember that in my beginning of my career I was working mostly on offline marketing and this new era of digital marketing was emerging. I didn't have any course during my university regarding online marketing and I was clueless where to start. A book that helped me a lot was: The Zen of Social Media Marketing by Shama Hyder. Sometimes people ask me how to start and my answer is still: read this book, it's mind-blowing.
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