Bill Gurley’s 2017 Reading List
The 6 books Bill Gurley recommended in 2017, with the reasons in their own words. See all the books Bill Gurley recommends.
6 books recommended in 2017
Catastrophic Care
As I mentioned, the Catastrophic Care by Goldhill I would read on healthcare.
Sapiens: A Brief History of Humankind
Most of the other books I’ve read recently you’ve already had podcasts with the authors, like Sapiens I read recently, which I really enjoyed.
Startup: A Silicon Valley Adventure
by Jerry Kaplan
There’s a set of books that I recommend startups read and some of them are basic, but there’s a book called Startup by Jerry Kaplan
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm for enterprise plays you have to read.
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
Innovator’s Dilemma is probably the most efficient analysis of why startups are able to disrupt. These are books people know about, but entrepreneur should read these things like bibles.
Lean Solutions
by James P. Womack, Daniel T. Jones
In their marvelous book, Lean Solutions, James Womack and Daniel Jones unpack what it means to apply the discipline of lean manufacturing to service industries.




