Books Recommended by Primoz Cigler
Read the interview: Primoz Cigler
4 books recommended by Primoz Cigler
Influence: The Psychology of Persuasion
The best business book I read is the Influence: The Psychology of Persuasion by Robert B. Cialdini. I am reading it now for the second time. The reason why I like it so much is that it gives you a good explanation of human psychology… Read the full quote
The best business book I read is the Influence: The Psychology of Persuasion by Robert B. Cialdini. I am reading it now for the second time. The reason why I like it so much is that it gives you a good explanation of human psychology that you can use in many different situations. The variety of the techniques and experiments used in the book will help you become a better negotiator, but also it will open your eyes how others are exploiting your human nature every day. Each chapter ends with the 'How to Say No' which also gives you a meaningful advice on how to react when you find yourself in the situations when someone wants to obtain your commitment with different persuasion techniques.
SPIN Selling
by Neil Rackham
Yes, it was sometime earlier this year. I read a book SPIN Selling by Neil Rackham. Chapter four has invaluable insights and instructions how to do sales calls and improve the probability that you make a sale. This year, I had to change my role… Read the full quote
Yes, it was sometime earlier this year. I read a book SPIN Selling by Neil Rackham. Chapter four has invaluable insights and instructions how to do sales calls and improve the probability that you make a sale.
This year, I had to change my role at ProteusThemes, as I have thoroughly explained in my other interview. I learned in the SPIN Selling book how to structure both the user interviews and the sales calls in a way that people like to participate and eventually buy from you because you show that you care about them and their business. Everything became easier since.
Hyperion
by Dan Simmons
Here's the non-business one that I'm reading as well. It's a science fiction book by Dan Simmons - Hyperion. It's a pleasure reading, so no expected gains from this one :)
Childhood’s End
There are many science fiction books I've read so far, but one that always comes to my mind when people ask me which one I liked the most is the Childhood's End by Arthur C. Clarke. The ideas presented and the story in the book… Read the full quote
There are many science fiction books I've read so far, but one that always comes to my mind when people ask me which one I liked the most is the Childhood's End by Arthur C. Clarke. The ideas presented and the story in the book are so extreme that I will always remember them. To me, Arthur C. Clarke is the best science fiction author of all times.