Seth Godin’s 2016 Reading List

Joi Ito and Jeff Howe have a new book called Whiplash. Joi's the head of MIT's Media Lab and an extraordinary thinker. Jeff brings the ideas and the lessons of the Lab to life. This is a big think, well worth a deep dive.

The Knowledge, Steve Pressfield's new book, is put together like a Swiss watch. Every single word, every scene... it's a master class in what it means to get out of your own way and write a book that works. I am walking around the house, unable to put it down.

In the last week, I discovered that at least two of my smart friends hadn't read Godel, Escher, Bach. They have now. You should too.

Jenny Blake wants to help you manage your career.

Bill Taylor will help you manage your organization's future.

Novels: The Windup Girl and Pattern Recognition are chock full of images and ideas that will stick with you for months.

Novels: The Windup Girl and Pattern Recognition are chock full of images and ideas that will stick with you for months.

As we head toward the end of the year, I think you'll find inspiration in the work of people who show up and do the work. Daily. For decades. Jacqueline Novogratz and her classic book, The Blue Sweater continue to change lives.

For decades. Jacqueline Novogratz and her classic book, The Blue Sweater continue to change lives. As does Jim Ziolkowski's amazing true story. This is what happens when people step up, keep their promises and make things happen.