Seth Godin’s 2011 Reading List

Before you spend a dollar on advertising, and before you hire a consultant, and before you give up on the tactics of local marketing, please read and digest and absorb this book. The tip of the Guerrilla iceberg.

I can't get this one out of my head. It's not just an inside look at Google, it's an astonishingly honest take on what it is to be a cog, a sheep, a follower in a company filled with leaders. I wanted to shake Doug and push him to go fail, to do something, loudly.

If you're trying to get people to buy more stuff, this book will show you how. If you're trying to understand why you buy so much stuff, this book will show you how as well. Good stuff on every page.

You know what they invented right after they invented cars? Drunk driving. This is a surprisingly gripping book for an academic treatise. It helps you understand the machinations of politics, industry and how society just can't let go of the status quo, even when lives are at stake.

At a conference I recently attended, David talked about his work. It's all anyone discussed for the next two days. This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before.

I end up recommending this book to parents again and again. It will transform the way you think of schooling.

Dan is hysterical. Better than Gary Larson, panel for panel. Go for it.

This one really stuck with me--a top level analysis of how changes in media change the culture and change the structure of industry.