About the book
A For Dummies guide by Ryan Deiss and Russ Henneberry, it covers digital marketing strategy and tactics for widening a brand's reach, raising audience engagement, and acquiring and monetizing customers. Topics span search engine optimization and search engine marketing, content marketing, influencer marketing and social media. The authors walk through building a tailored campaign, offering a lead magnet that converts visitors, keeping an audience invested in a brand, and creating a return path through frequent, strategic communication with customers. They also note that tactics that worked a few years earlier lose relevance as online platforms and the people using them keep changing.
Artimization co-founder Haris Siddique picked it up on a friend's recommendation, hoping it would deepen his knowledge of building digital marketing campaigns.
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This book has 1 recommendation
Haris Siddique (Co-Founder/Artimization)
The book is related to digital marketing and one of my friend recommended me. I just started reading this book and expecting that it will increase the graph of my knowledge about developing best digital marketing campaigns so that I can proficiently work in my domain.
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