Marketing Books

Truth, Lies, and Advertising: The Art of Account Planning - cover

Truth, Lies, and Advertising: The Art of Account Planning

by Jon Steel

A Master Class in Brand Planning: The Timeless Works of Stephen King - cover

A Master Class in Brand Planning: The Timeless Works of Stephen King

by Judie Lannon, Merry Baskin

The 22 Immutable Laws of Branding - cover

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads - cover

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

by Luke Sullivan, Edward Boches

Under the Radar: Talking to Today's Cynical Consumer - cover

Under the Radar: Talking to Today’s Cynical Consumer

by Jonathan Bond, Richard Kirshenbaum

Where the Suckers Moon: The Life and Death of an Advertising Campaign - cover

Where the Suckers Moon: The Life and Death of an Advertising Campaign

by Randall Rothenberg

Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century - cover

Cutting Edge Advertising: How to Create the World’s Best for Brands in the 21st Century

by Jim Aitchison, Neil French

Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - cover

Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

by Scott Donaton

Disruption: Overturning Conventions and Shaking Up the Marketplace - cover

Disruption: Overturning Conventions and Shaking Up the Marketplace

by Jean-Marie Dru

Lovemarks - cover

Lovemarks

by Kevin Roberts