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Marketing Books

Truth, Lies, and Advertising: The Art of Account Planning

Truth, Lies, and Advertising: The Art of Account Planning

by Jon Steel

A Master Class in Brand Planning: The Timeless Works of Stephen King

A Master Class in Brand Planning: The Timeless Works of Stephen King

by Judie Lannon, Merry Baskin

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

by Luke Sullivan, Edward Boches

Under the Radar: Talking to Today’s Cynical Consumer

Under the Radar: Talking to Today’s Cynical Consumer

by Jonathan Bond, Richard Kirshenbaum

Where the Suckers Moon: The Life and Death of an Advertising Campaign

Where the Suckers Moon: The Life and Death of an Advertising Campaign

by Randall Rothenberg

Cutting Edge Advertising: How to Create the World’s Best for Brands in the 21st Century

Cutting Edge Advertising: How to Create the World’s Best for Brands in the 21st Century

by Jim Aitchison, Neil French

Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

by Scott Donaton

Disruption: Overturning Conventions and Shaking Up the Marketplace

Disruption: Overturning Conventions and Shaking Up the Marketplace

by Jean-Marie Dru

Lovemarks

Lovemarks

by Kevin Roberts

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