Trillion Dollar Coach

Silicon Valley’s best-kept secret is not a piece of hardware, a bit of software, or a hacker. It’s a former football coach named Bill Campbell, who became so indispensable that Steve Jobs went on a weekly Sunday walk with him and the Google founders said they wouldn’t have made it without him. We all need coaches to improve, and this book explains what made Bill such a great one—it’s a playbook for bringing out the best in others, being simultaneously supportive and challenging, and giving more than lip service to the notion of putting people first.

Bill's passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry's greatest leaders.

Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it's the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles - detailed in Trillion Dollar Coach - to form the foundation of Google's leadership training, so all of our leaders can continue to learn from Bill.

Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.