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Books Recommended by Seth Godin

The Moral Economy of the Peasant: Rebellion and Subsistence in Southeast Asia

The Moral Economy of the Peasant: Rebellion and Subsistence in Southeast Asia

by James C. Scott

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Secrets of Closing the Sale

Secrets of Closing the Sale

by Zig Ziglar

Stop Stealing Sheep & Find Out How Type Works

Stop Stealing Sheep & Find Out How Type Works

by Erik Spiekermann

The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

by Mel Ziegler, Patricia Ziegler, Bill Rosenzweig

The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm

The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm

by Tom Kelley, Jonathan Littman

My Life in Advertising & Scientific Advertising (Two Works)

My Life in Advertising & Scientific Advertising (Two Works)

by Claude C. Hopkins

The Pursuit of Wow! Every Person’s Guide to Topsy-Turvy Times

The Pursuit of Wow! Every Person’s Guide to Topsy-Turvy Times

by Tom Peters

The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

by Edward Keller, Jonathan Berry

Selling the Dream

Selling the Dream

by Guy Kawasaki

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