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Books Recommended by Seth Godin

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

Bizarro Heroes

Bizarro Heroes

by Dan Piraro

Weapons of Mass Instruction: A Schoolteacher’s Journey Through the Dark World of Compulsory Schooling

Weapons of Mass Instruction: A Schoolteacher’s Journey Through the Dark World of Compulsory Schooling

by John Taylor Gatto

Incognito: The Secret Lives of the Brain

Incognito: The Secret Lives of the Brain

by David Eagleman

One for the Road: Drunk Driving since 1900

One for the Road: Drunk Driving since 1900

by Barron H. Lerner

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

by Gad Saad

I’m Feeling Lucky: The Confessions of Google Employee Number 59

I’m Feeling Lucky: The Confessions of Google Employee Number 59

by Douglas Edwards

The Best of Guerrilla Marketing: Guerrilla Marketing Remix

The Best of Guerrilla Marketing: Guerrilla Marketing Remix

by Jay Conrad Levinson, Jeannie Levinson

The Master Switch: The Rise and Fall of Information Empires

The Master Switch: The Rise and Fall of Information Empires

by Tim Wu

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