Books Recommended by Ella Zheng

I saw a documentary about it and was intrigued. I also took the MACH-IV: Machiavellianism Test and scored a pretty high mark in it so I thought no harm in buying the book to read. The book is known to be controversial as it has principles that might go against religious beliefs. However, many politicians and business owners have taken many lessons away from this book hence I would like to gain some knowledge and insight from the chapters as well.

Edmond The Moonlit Party illustrated by Marc Boutavant and written by Astrid Desbordes is one of the favourite children story books I love. Marc brings Astrid’s storytelling beautifully to live with the wonderful illustrations. Young designers need to learn the beauty of translating content into illustration and even more simply so for children story books. How do you make it simple enough to understand but interesting enough to keep them absorbed? That’s the true challenge.

I find Museums and institutions in Singapore are generally very safe in design. This book opens up a whole new world of how western graphic designers are experimenting with new systems of design and the works created are very fascinating. You also get to hear from both the designers and clients view of the design. It inspires me to keep pushing the current standards of Singapore further as the shape of design grows in Singapore. This book is very inspiring for young designers as it will push them to think out of the box. It will let them understand how the designers and clients think about design (like why it is designed in a certain way) and they can learn tips and lessons from them.

Posters are mostly used to present information. This book showcases experimental poster design. The works are very free form, very abstract and shows how information can be presented in a very unique manner. This book will show how graphic design can translate information in a very fun and expressive manner​ -​ Information can be translated into pictograms and patterns​; ​Texts can be expressive and unique. Loosen up and let your senses take charge.