Books Recommended by Lucas Morales

Read the interview: Lucas Morales

In Lucas Morales’s words:

Depending on your interest and goals, if you are like me and always looking for the trends in the big picture then I highly recommend being an active contrarian reader. Read what no one else is reading. Your goal is to think outside the box. To look at the world and ask “why hasn’t this been solved?” And that gives you a roadmap as to what opportunities may exist for your entrepreneurial efforts. So to that, here’s a snapshot, in no particular order, of what might help you push your intellectual boundaries:

  • Born a Crime: Stories from a South African Childhood by Trevor Noah
  • 23 Things They Don't Tell You About Capitalism by Ha-Joon Chang
  • Postcapitalism: A Guide to Our Future by Paul Mason
  • Capital in the Twenty-First Century by Thomas Piketty
  • Who Gets What--And Why: The New Economics of Matchmaking and Market Design by Alvin E. Roth
  • The Political Economy of Participatory Economics by Michael Albert and Robin Hahnel
  • The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin
  • Why America Misunderstands the World by Paul R. Pillar
  • A Theory of Justice by John Rawls
  • Prisoners of Geography by Tim Marshall

In Lucas Morales’s words:

My favorite books are Tolkien’s the Lord of the Rings, the Hobbit, and the Silmarillion. In fact these book hold a special place in my memory. In highschool I was so into Tolkien that I delved into linguistics on my own time. I was obsessed with Quenya (Tolkien’s elvish language). I combined that obsession with my mediocre skills as a programmer, and made a sort of dictionary/translator program. This was actually my first venturing into entrepreneurship, because in my naivety I thought I might be able to sell my software to fellow enthusiasts (the first movie was just coming out at the time).