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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
by Dan Ariely
McMafia: A Journey Through the Global Criminal Underworld
by Misha Glenny
The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t
by Carmine Gallo
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu
Gamify: How Gamification Motivates People to do Extraordinary Things
by Brian Birke
The Art of SEO
by Eric Enge, Rand Fishkin, Stephan Spencer, Jessie Stricchiola
Cut by Cut: Editing Your Film or Video
by Gael Chandler
Tibor Kalman, Perverse Optimist
by Peter Hall, Michael Bierut
The Compassionate Instinct: The Science of Human Goodness
by Dacher Keltner
Code Craft: The Practice of Writing Excellent Code
by David DeSteno
The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management
by Peter Drucker
The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs
by John Lusk, Kyle Harrison
Marketing Warfare
by Al Ries, Jack Trout