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This book has 4 recommendations

Gary Bury (Co-Founder/Timetastic)

I find it difficult to say I have a favorite business book, there is no perfect book in my opinion, each has its own elements to take away, and each will inevitably have elements that don’t apply to you or you disagree with. Getting Real by 37Signals is undoubtedly a book I refer back to and recommend to others. [...] was an important book for me, the ideas were defying conventional wisdom and teaching. I’m not a fan of large multi national businesses and the focus on corporate transactions, so to read something that aligned with my small business beliefs and focused on simplicity was gratifying. It was the kind of book that I read thinking, ‘yes, this is what I’ve been thinking all along, but never been able to vocalise’.

Joan Boixados (Founder/everydayCheck)

As a developer and bootstrapper I must recommend Getting Real by the guys at 37signals. It’s a compilation of articles on how to create a successful web applications by David Heinemeier Hansson and Jason Fried. Straight to the point, matching the bootstrapping culture they preach and apply. I deeply admire what they have accomplished and their message really resonates with my values.

Vincenzo Ruggiero (CEO/

Question: What books would you recommend to young people interested in your career path?

Answer: Rework, Getting real and Remote - The combo from Fried and DHH.

Anop Anthony (CTO & Co-Founder/Sapaad)

Written by the creators of Basecamp (formerly 37 signals), it is refreshingly bull-shit free for a business book. Each chapter is bite-sized — a little nugget of wisdom — usually a paragraph or two and often bracingly insightful. The book addresses the practical challenges of running and growing a product-based software company, and the advice is sometimes terse and brutal. (see 'Start with No", "Have an Enemy", "Always hire a writer," etc.). First published in 2006, Getting Real espoused a fiercely opinionated, common-sense approach to building a software company, rejecting traditional business tropes, offering a new paradigm for a new kind of business. Not only did Fried and Hansson practice what they preached, they were successful too. I'd still recommend this to a young software entrepreneur getting into the crowded technology space today.

Amazon description

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

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See more books recommended by

Gary Bury, Joan Boixados, Vincenzo Ruggiero, Anop Anthony

See more books written by

Jason Fried, David Heinemeier Hansson, Matthew Linderman


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