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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
by Paul Smith
Psycho Cybernetics
by Maxwell Maltz
Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World
by Mark Miodownik
The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
by Michael E. Gerber
Totto-Chan: The Little Girl at the Window
by Tetsuko Kuroyanagi
How the Grinch Stole Christmas!
by Dr. Seuss
Positioning: The Battle for Your Mind
by Al Ries, Jack Trout
Get to the Top on Google
by David Viney
The Signal and the Noise: Why So Many Predictions Fail – but Some Don’t
by Nate Silver
Baked In: Creating Products and Businesses That Market Themselves
by Alex Bogusky, John Winsor
The Asshole Survival Guide: How to Deal with People Who Treat You Like Dirt
by Robert I. Sutton
Purple Cow
by Seth Godin
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
by Olivia Fox Cabane
Tribes: We Need You to Lead Us