Yes!: 50 Scientifically Proven Ways to Be Persuasive - cover

Yes!

50 Scientifically Proven Ways to Be Persuasive

By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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About the book

The psychology of persuasion and the research behind it are the subject of this collaboration between Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini. The authors present fifty strategies in short chapters, each of which poses a mystery and then solves it. Cases include a sign about vandalism in Petrified Forest National Park that increased the theft of petrified wood, and jam sales that rose tenfold when shoppers were offered fewer flavors. The tips are meant for use at work, at home and online. The book draws on more than sixty years of research and reached the New York Times advice best seller list.

Charlie Munger suggested it as a new book at a Berkshire Hathaway annual meeting, and Alex Hormozi said he loves it and considers it very underrated.

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This book has 2 recommendations

Charlie Munger (Vice Chairman/Berkshire Hathaway)

And he's just got a new book that's coming out and for sale in Omaha today, I think, for the first time, and that's called "Yes." So here's two books that I suggest you add to your class.

Alex Hormozi

Love this book. Super underrated.

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Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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