Books Recommended by Aaron Watson

Read the interview: Aaron Watson

Win Bigly: Persuasion in a World Where Facts Don't Matter - cover

Win Bigly: Persuasion in a World Where Facts Don’t Matter

by Scott Adams

This Is Marketing: You Can't Be Seen Until You Learn to See - cover

This Is Marketing: You Can’t Be Seen Until You Learn to See

by Seth Godin

The Gospel According to Larry - cover

The Gospel According to Larry

by Janet Tashjian

Trust Me, I'm Lying: Confessions of a Media Manipulator - cover

Trust Me, I’m Lying: Confessions of a Media Manipulator

by Ryan Holiday

The Complacent Class: The Self-Defeating Quest for the American Dream - cover

The Complacent Class: The Self-Defeating Quest for the American Dream

by Tyler Cowen

The End of Jobs: Money, Meaning and Freedom Without the 9-To-5 - cover

The End of Jobs: Money, Meaning and Freedom Without the 9-To-5

by Taylor Pearson

Antifragile: Things That Gain from Disorder - cover

Antifragile: Things That Gain from Disorder

by Nassim Nicholas Taleb

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - cover

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

by Al Ries, Jack Trout

Rework - cover

Rework

by Jason Fried, David Heinemeier Hansson

Purple Cow - cover

Purple Cow

by Seth Godin