Books Recommended by Aaron Watson

There are so many foundational ideas and mental models in that book. I've never come across someone who read the whole book and argues that he's not right about a lot of things.

Amazon is going to rule the world unless governments decide to break them up. It just makes sense to understand the most powerful company on the planet. Also, there is a (small) chance that Amazon sets up HQ2 in my hometown (Pittsburgh).

I was not particularly conformist as a teenager (and beyond). The Gospel According to Larry by Janet Tashjian played a large role in helping me understand how to get comfortable being different.

This book is my favorite thing he has produced. Unlike most non-fiction books, This Is Marketing does a good job of not going on too long or belaboring the point. Seth deliver succinct actionable insights, some of which I’ve already implemented with the Piper and Going Deep brands.