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Marketing Books

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

by Jonah Sachs

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

by Al Ries, Jack Trout

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Secrets of Closing the Sale

Secrets of Closing the Sale

by Zig Ziglar

Stop Stealing Sheep & Find Out How Type Works

Stop Stealing Sheep & Find Out How Type Works

by Erik Spiekermann

My Life in Advertising & Scientific Advertising (Two Works)

My Life in Advertising & Scientific Advertising (Two Works)

by Claude C. Hopkins

The Pursuit of Wow! Every Person’s Guide to Topsy-Turvy Times

The Pursuit of Wow! Every Person’s Guide to Topsy-Turvy Times

by Tom Peters

The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

by Edward Keller, Jonathan Berry

Selling the Dream

Selling the Dream

by Guy Kawasaki

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

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